Avon-based Quicklee’s Convenience Stores continues to expand with the opening of a second location in Fairport, Monroe County, bringing the total number of Quicklee’s locations to 26.
Quicklee’s announced Monday that it had acquired DiPrima’s Mobile, 1311 Fairport Rd., Fairport. This marks Quicklee’s third acquisition in the past year, including a store in Lyons, Wayne County, and Dalton, Livingston County.
Additional locations are slated to open in 2022 with new builds underway in Batavia, Genesee County, and also in Monroe County.
Quicklee’s opened its first Fairport location in 2019. That location was completely rebuilt and is now also home to a Calabrasella’s Deli. The newly acquired Quicklee’s location on Fairport Road is known for its unique selection of craft brews, which Quicklee’s intends to keep, in addition to providing access to Dunkin’ Donuts and convenience store staples the community needed.
“This really is a one-of-a-kind location,” said Quicklee’s General Manager Brian Mongi. “The DiPrima family worked hard to create a unique craft brew selection and customer buying experience, and we intend to bring that same level of service and focus on creating the best experience possible as this new location becomes a part of the Quicklee’s family.”
Added Quicklee’s Vice President and COO Ken Perelli: “Fairport is a unique place, full of history, pride and an active community focused on making it a great place to live and work. Now with a second location in the area, we are doubly committed to the community and focused on providing exceptional service the area deserves.”
Family-owned and- operated, Quicklee’s has ties with national brands like Dunkin’ but also remains close to its local roots. In addition to the typical convenience store offerings, Quicklee’s supports community organizations, and works with local food manufacturers to provide them premium placement in its stores.
The company’s 25th store opened in November 2021 in Lyons after Quicklee’s acquired Jim’s Mobil state at 9 NY-31. The acquisition came about a month after Quicklee’s had completed the acquisition of its 24th location, which was
“We look for communities that support small businesses, that need our services, and want a company like ours who will go above and beyond to support the area,” Perelli said. “Lyons met that criteria and we are excited to add it to the growing list of communities we serve.”
The Lyons location was previously the home of Jim’s Mobil. While the new location no longer provides auto mechanic services as it once did, it will continue to provide access to fuel, car washes, and other traditional convenience store staples in addition to a new rewards program and locally produced goods.
“Part of what makes us successful is our ability to connect with our customers and understand their needs,” Mongi said. “Our team members create friendships with our customers, they care about how they are doing, and they work hard to make sure you get the best service possible when they step into one of our locations.”
In October 2021, Quicklee’s began its expansion run with the acquisition of a Mobil gas station at 9924 Route 408 in Dalton.
“One of the things we like most are opportunities to acquire existing stations like this one in Dalton,” Perelli saidO. “What’s exciting about these opportunities is that we’re coming with our best foot forward. With our brand, with our program, with our management, and with our sense of community, we can help turn an established location into something that the community can be proud of.”
The Dalton station maintained its Mobil branding and partnership with Dunkin.
Quicklee’s Convenience Stores has been family-owned and- operated since 1995. In 2017 Quicklee’s expanded its business model to include travel center locations, and in 2018 they launched the Go Local program, which provided sales, marketing, and in store placement support to local food manufacturers.