Ebullition website

An image of the Ebullition website. The site, created by fashion and marketing students at Genesee Community College, is the home this year for the college's 39th annual fashion show. The show has turned to the virtual format after the campus was shut down in response to the COVID-19 pandemic.

Fashion program students at Genesee Community College have launched the special “Ebullition” website for its 39th annual Fashion Show tonight.

Students were forced to regroup and reimagine the show – more than once as COVID-19 restrictions tightened– after the college shut down its campus for the semester on March 12.

In recent weeks, students have worked remotely – some as far away as Tokyo, Japan - and found inventive ways to deliver garments and conduct photoshoots for tonight’s presentation.  Some worked without sewing machines. Model photos were taken using cell phone and by those who live with the model. Scene coordinators were not allowed to visit a photoshoot at a models home.

“The fashion students had to trust that they had communicated their vision of the scene to the family member photographer clearly,” Laura Taylor, GCC’s instructor of fashion merchandising management, told The Daily News.

The website, a GCCFashionShow.com,  features dozens of photographs and scene narratives developed by each student scene coordinator, including a brief description of the creative journey they have taken during the COVID-19 pandemic.

The website will remain active long after the show for repeated viewing and exploration. Viewing is free.

The interactive website allows visitors to explore a variety of scenes inspired by Japanese characters such as “Happiness,” “Anger, “Sadness” and “Joy.”

Visitors can learn about “Ebullition,” an uncommon word defined by “the action of bubbling or boiling a sudden outburst of emotion.”

The site includes a video review by Meghan Mundy, creator of Fashion Week Rochester. In the 15-minute commentary, Mundy explores each of the show’s scenes and styles.

Visitors are encouraged to use the site’s guest book and comment section to share their thoughts on the students’ work. Comments and reactions will provide a kind of virtual applause for the students.

“It is important that the student hear these comments in order to grow even more professionally and creatively,” said Taylor.

The show is the capstone project for the students, which means their final grades depend on their ability to successfully complete their scenes. This year’s unique challenge included overcoming many sourcing design, equipment and other obstacles while keeping their creativity flowing at a time of great anxiety, Taylor said.

The show – which Taylor said is the most effective way to showcase the talents and hard work of the students -  typically involved hundreds of student volunteers in a variety of roles, and with a live runway. Plans were that the show would again take place at the spacious Richard C. Call Arena on campus with a pre-show experience and post –show meet-and-greet with the fashion show scene coordinators.